Case Study: Welcome Email Automation Design for Higher Engagement and Revenue
Case Study Project Overview My work on email optimization at GrowOrganic.com focused on redefining how new customers experience the brand…
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Print Marketing
Launched targeted, values-based postcard campaigns with up to 29x ROAS. Blending seasonal timing, real customer stories, and tactile touchpoints to boost direct sales and loyalty.
BFCM Campaigns
Revitalized off-season sales with a loyalty-first strategy and clear, compelling offers that drove a 15% YoY increase in revenue and a framework of tactics for future major campaigns.
Community Development
Reframed community campaigns to double donations in-store and online, using simplified messaging, impactful visuals, and team training that connected shoppers to purpose.
I’m Lola, a marketing leader rooted in creativity.
I’m a Marketing Manager with a passion for creative direction and brand strategy. Building meaningful connections between consumers and brands is at the heart of what I do. With experience across E-commerce, education, and financial institutions, I bring a thoughtful blend of data-driven insight and artistic sensibility to every campaign.
Learn more about my design foundations here.
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I’m rooted in the arts—I hold an MFA, and my work is part of the State of Utah’s permanent collection. Explore my creative projects, from fine art to wallpaper and home goods, all inspired by nature and storytelling.
Lola Reyes-Grant 